Adrian Duff

Lead brand marketing initiatives for a global sustainable packaging company, developing campaigns, product marketing, partnerships and customer communications across B2B and direct-to-consumer audiences. Works closely with product, creative, customer success and sales teams to deliver engaging brand experiences that strengthen awareness, community engagement and customer loyalty.

• Owned noissue's global social media content pipeline, planning and coordinating content across product launches, campaigns, user-generated content, creator partnerships and brand collaborations.
• Grew the brand's Instagram audience from approximately 400,000 to more than 500,000 followers through authentic customer storytelling, creator collaborations and strategic brand partnerships.
• Managed the marketing calendar, coordinating campaign delivery across multiple teams and international stakeholders.
• Planned and delivered integrated marketing campaigns across web, email, social media and product marketing channels.
• Developed messaging and campaign frameworks that translated sustainability topics into engaging customer stories.
• Managed creator relationships, partnership campaigns and brand collaborations from planning through delivery and post-campaign review.
• Worked with agencies across New Zealand, Canada, England and the United States to deliver creative campaigns and marketing assets.
• Led customer research initiatives including voice of customer interviews, journey mapping and customer feedback programmes to improve marketing effectiveness and customer experience.
• Improved campaign planning and content production workflows using HubSpot, Asana and AI-assisted processes.
• Supported product launches through campaign planning, creative development and customer communications.

Played a key role in growing AS Colour from an emerging apparel brand into an internationally recognised fashion business across New Zealand, Australia, North America and the United Kingdom. Led creative marketing, campaign development and customer experience initiatives supporting both wholesale and direct-to-consumer audiences.

• Delivered seasonal marketing campaigns, product launches and creative assets across retail, ecommerce and wholesale channels.
• Managed social content production, including campaign photography, video, product launches and seasonal storytelling across digital channels.
• Worked closely with marketing teams to plan campaigns, coordinate creative delivery and maintain a consistent customer experience across every touchpoint.
• Managed content production pipelines spanning photography, video, digital marketing, social media and product launches.
• Partnered with athletes, artists, creators and external agencies to develop authentic marketing content and brand collaborations.
• Supported community initiatives, sponsorships and partnership programmes that strengthened customer engagement and brand affinity.
• Managed relationships with photographers, creators, production partners and external agencies.
• Supported website redevelopment projects focused on improving customer experience and online engagement.
• Developed product storytelling and campaign content that simplified sustainability and product information for customers.
• Produced marketing content across digital channels, retail environments, events and wholesale marketing.
• Built marketing systems and digital asset libraries that improved campaign efficiency across global teams.

Full-service agency environment across brand, design, photography, production, account management and client delivery.

• Delivered brand, campaign, design and photographic work for a range of client sectors.
• Managed client relationships, creative production, timelines and delivery expectations from concept through to final output.
• Built a strong agency-side foundation in creative quality, stakeholder communication, production detail and commercial delivery.